Tesla Returning to CarMax?

Just got word from a well intentioned but not yet validated kindred CarMax guy (sorry for all the qualifiers) that CarMax intends to resume offering Teslas. I stumbled on CarMax Teslas almost three years ago and posted this blog piece, but not much into electric cars and lost interest. When my friend called me about CarMax carrying cars again I acted all seasoned and wise and pointed out my blog piece from 2018, as if I knew what I was talking about. The young man said well yeah, they used to offer them in California only but now it would be nationwide. Humbled. Hope to learn more about MaxCare options for Teslas soon.

So I dug deeply into this tonight, meaning I Googled it. Found this Business of Business website that explored the Tesla-CarMax relationship in this piece, and this piece. If you read them you’ll learn that CarMax once had over 300 Teslas for sale after I wrote my 2018 blog, and by late 2019 CarMax slammed the gullwing door on selling these cars. We’ll ignore that if you read these pieces you’ll know I REALLY am not a serious journalist. I’ve said it before though – I’d pay good money to have coffee or drinks with the CarMax guru who decides what cars to sell and what to avoid. Still curious on Alfa’s, Acura NSX, and Nissan GTR’s! I do know that CarMax sells over 700,000 cars a year, and must have incredible analytics on what’s working and what’s not. If I didn’t think it would affect my credibility even just a little bit, I’d be buying CarMax stock.

2 Replies to “Tesla Returning to CarMax?”

  1. I’ve wondered about why certain cars get blacklisted at CarMax too.

    My pet theory is that it’s part of CarMax’s brand to make the MaxCare warranty available at a reasonable cost, so CarMax won’t carry cars that the warranty folks refuse to cover (or refuse to cover for a reasonable cost).

    Not sure if that’s true though, considering they sell Range Rovers. 🤷‍♂️

    1. Could be. Still don’t know why warranty on the Porsche Macan I was looking at was 50% more than the 2015 S65 – the latter selling for $30,000 more.

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