I’ve covered these unicorns a few times over the last few years. Once I found CarMax to be loading up their inventories and wrote here about the hoarding. They went from a handful to 24 units almost overnight. Sometimes they have none. Occasionally they score a rare manual transmission version and those sell faster than the cars drive. Only a couple of hundred were imported yearly by Chevrolet. Yes, imported and so I just gave it away. The Australian Holden sports sedan imported and rebadged as Chevrolet SS models from 2014-2017. The list price (MSRP) was between $40,000 and $48,000 when new, although they didn’t sell well and were deeply discounted. I’ve read by as much as 20% to clear them from the lots. Chevrolet projected sales of 12-15,000 cars a year and sold maybe 3,000 annually. There were lots of articles on why the SS did not sell well. Poor market positioning. Looked like a Malibu. Overpriced. Now there are lots of articles on what a great enthusiast car this was, with a 6.2 liter naturally aspirated V-8 rated at 415hp, and good for mid-four second 0-60mph runs. Brembo brakes. Adaptable magnetic suspension. Great reviews. And now these once shunned cars are selling at a premium. More than they sold for new, and sometimes more than the MSRP Chevrolet never got. When I started this blog in 2017 Chevrolet was still trying to unload new SS models for under $40,000 and CarMax had low mileage used ones for around $30,000. Now CarMax has a low mileage, but still used 2017 SS offered at $54,000! And it’s not even a manual. Well, enjoy these four collectable Chevrolets. I had hoped there would be one from each model year offered but it was not to be, and if I wait even these may be gone.
