Quick Hit – Brand New (Mostly) 2018 Toyota 4Runner!

I get fascinated by the darndest unicorns. Anything with inexplicably stupidly low mileage blows my mind. It has been pointed out to me by a good reader here that there are risks with buying vehicles rarely driven – seals and gaskets and assorted rubbery parts that go brittle – but I think it would not be hard to badger CarMax into replacing anything aged discovered during the purchase or initial warranty phase. If they refuse, just return the car for a refund! This 2018 Toyota 4Runner has only 676 miles as of this week. Bizarre. And it’s selling for more than a comparable 2025 4Runner. More bizarre.

The interior is pristine. As is the quaint CD player. Seat heaters in the leatherette seats. Not much else. The 4Runner showed up for 1984 as a Toyota pickup with a removable fiberglass top on the back, basically a Hilux wearing a hat. Six generations and 40-plus years later, it’s still Toyota’s go-anywhere SUV. The generation you’re looking at here, the fifth, arrived for 2010 and then stayed pretty much unchanged for fifteen years, all the way through 2024. Of personal interest, in 2003 I bought myself only my second brand-new car ever (the first being a 1980 AMC Spirit!). After much deliberation, I was down to a 2003 4Runner and a 2003 Acura MDX. I went with the MDX only because the 4Runner’s seats were narrow and every bump felt like a kidney punch. That 4Runner looked just like this SUV to me.

This 2018 4Runner’s 4.0L V6 is the same as in the 2003 4Runner I test-drove, and a 5-speed automatic stayed on long after rivals had eight or ten speeds. Toyota finally replaced the whole thing for 2025 with a turbo four-cylinder (278 hp), an optional hybrid (326 hp), an
8-speed, and the same TNGA-F platform as the new Tacoma, Tundra, and Land Cruiser.

The 2018 Toyota 4Runner SR5 Premium sold for maybe $38,515 new and is now over $4,000 more. It was bought in Shrewsbury, Massachusetts, serviced once at…10 miles (probably inspection?) and vanished until now at this CarMax in Portland, Maine. Maxcare? No way. This is a pretty much new Toyota. Is it worth $43k? I’m willing to bet someone thinks so and buys it. I’ll keep you posted.

Stock No: 70218405 VIN: JTEBU5JR4J5577315

Guess Which CarMax Unicorn Has APPRECIATED 50% over MSRP Since 2019? (Hint: a 174 hp Convertible. No, Not Miata)

I bring you the (apparently) much-coveted 2019 VW Beetle SEL Final Edition convertible. It sold new for an MSRP of $29,995, the last run after 23 million or so Beetles were sold. I was stunned, thinking it had to be a typo or because this particular unicorn has less than 5,000 miles. But all 11 Final Edition – SEL and SE convertibles, with up to 41,000 miles, are selling above MSRP.

There’s something fishy in the CarMax offerings, though. I was intrigued by the diamond-quilted pattern on the most expensive Final Edition SEL, which I didn’t see on the others. Special option package? Nope. Internet digging indicated that ALL Final Edition SEL’s got these leather quilted seats. Some SE’s could be optioned with “cloth/leatherette rhombus-pattern seats.” Presuming that’s true, I quickly lost my mind finding that CarMax has about half of their SEL’s incorrectly identified – they are SE’s. The white wheels with chrome center discs (or lack thereof) are also a tell – the SEL’s have them. SEL also got you Fender premium audio, 18″ wheels, Bi-xenon headlights with LED running lights, and navigation, push-button start, and dual-zone climate control.

SEL’s sold for $2,000 more new back in the day. I suspect CarMax is asking for more for SEL’s now than they should be. That ain’t right. Unfortunately, I found none of the five SE’s for sale were really SEL’s. That would be a steal.

Regardless, all VW Beetle Final Editions came with a 174 hp 2.0-liter turbo four that could do 60 in maybe eight seconds. Not a rocket. But it has style. And seat heaters. And Apple CarPlay. And it’s a convertible.

This $45,998 Final Edition (legit) SEL is here in Lithia Springs, Georgia.

Stock No: 70220079 VIN: 3VW5DAAT6KM510844

But is anyone really buying these $30,000 cars for over $40,000? The one below just sold since I started writing this piece today.

It was selling for $41,998 and had 22,000 miles. Sold here in NJ.

Stock No: 70242789 VIN: 3VW5DAAT1KM505616

Below we have an SE listed as an SEL for a price of $40,998. Low mileage. But it’s an SE. Notice the close-but-not-quite-legit wheels. It’s here in Clearwater, Florida.

Stock No: 70245161 VIN: 3VW5DAAT8KM512210

And the oh-so-plain, not leather-quilted seats!

But even some SE models listed as SE models are hitting $40k.

This one is $42,998, probably because it has less than 10,000 miles. Worth it? Maybe to someone. It’s on hold here in Arlington, Texas. The kicker? It’s not even a Final Edition and it’s over $40k! It seems there were SE’s, SE Final Editions, SEL’s, and SEL Final Editions in 2019. Makes no sense to me.

Stock No: 70070910 VIN: 3VW5DAAT1KM509715

NOT the same car below, but an identical twin. AND a real Final Edition SE. Here in Newark, Delaware, for $39,998 with 18,000 miles. So not a real anomaly for low-mileage SEs to appreciate, too.

Stock No: 70226037 VIN: 3VW5DAAT9KM504908

If you want to save some money, you can get a genuine 2019 VW Beetle Final Edition SEL for a “reasonable” $35k. Mileage is just under 50,000. Probably not a big deal. This one is on hold here in Chattanooga, Tennessee.

Stock No: 28353771 VIN: 3VW5DAAT1KM508564

Diamond quilted leather seats!

And finally, if you were wondering, you can score a legit 2019 VW Beetle Final Edition SEL hardtop for….exactly MSRP. But what’s the fun in that? It’s here in Rivergate, Tennessee.

Stock No: 70152518 VIN: 3VWFD7AT5KM701355

I’ll stop there. Everything I know about VW Beetle Final Edition convertibles I learned today. If my info is wrong, feel free to correct me. And I’m not convinced CarMax is deliberately flimflaming the SE/SEL thing. I provided the examples above to show that the one SE listed as an SEL for $41k is almost the same price as an almost the same mileage SE listed as an SE. I think it’s an honest inconsistency. I have a hunch folks willing to pay for a collectible Final Edition Beetle and shelling out $10,000 over MSRP seven years later probably know the difference between the SE and the SEL, and if it matters, will balk.

Welcome to the CarMax Unicorn Blog

Fiat and Me
Chuck Banks and Mia Sole

Here’s the short version – the details are in the pages above.  I was surprised to find that CarMax carries real driver’s cars, enthusiast’s cars, and has them at decent (for me) prices, with reasonable mileage, and offers spectacular extended bumper-to-bumper warranties that makes owning these cars affordable.  I call them “CarMax Unicorns”.  I am not affiliated in any way with CarMax and I suspect I’m one of their worst customers. Continue reading “Welcome to the CarMax Unicorn Blog”